Why CEOs Must Be Masterful Storytellers!

By amy

CEO’s are the leaders and often times, the face, of the company. Satya Nadella, the new CEO of Microsoft, quoted a line from a T.S. Elliot poem during an important business presentation and it stunned everyone in the room. He did something that his predecessors did not. Nadella’s ability to quote these words were in such a way that he was able to gain the attention of the all of attendees. He displayed a deeper and more philosophical leader, with new plans to catapult Microsoft into a new era.

Here is a short passage:
“Satya Nadella’s invocation of T.S. Eliot is a classic example of the use of metaphor in business as part of what has become known as a “corporate narrative” – a transformational story that describes a future that exists beyond the quarterly increments of a strategic plan.” (Brew, Alan)

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